4/2/2023 0 Comments H and m ad racist![]() In December, H&M declared a drop of four percent in sales in the fourth quarter of the last year, to 50.4 billion kronor which means 5.0 billion Euros, $ 6.22 billion. He further added that company’s stock price has seen downfall by 35%. However recently, H & M has had trouble attracting buyers to its 4,553 stores spread worldwide and has started working on making online offers.Īccording to Nordnet bank economist, Joakim Bornold, “It´s (been) one of the toughest years for H&M,”. It is 23 rd best company in global brand consultancy Interbrand of 2017. H & M includes in the list of most prominent brands worldwide. H&M is in collaboration with singing superstars such as Beyonce and Madonna, and esteemed fashion names like Kenzo, Lanvin and Sonia Rykiel, who have exclusively designed collections for the brand. Since 1974, it is listed in Stockholm stock exchange. It is in possession of Persson family dynasty. ![]() The prominent fashion group is one of the largest industrial export and heavyweight brands in Sweden, like Ikea, Volve, Electrolux and Spotify. A scandal of racism at H & M is the latest indication of management problems at the Swedish clothing giant, once dear to buyers, but now according to analysts, in a struggle to shift to e-commerce. ![]()
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